Roydon's - a Tamworth Motor Inn requested a redesign of their previous logo as the venue moves forward under new owners. 
The brief was to use the colour palette envisioned for the refurbishment of the Motel. They wanted both a Monogram for Socials and a full logo transformation to be able to use on signage across the venue. 
The design uses a custom typography and hand drawn illustration that draws on the native flora surrounding the Motel and the country heritage of the building. 

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Light Monogram
Light Monogram
Dark Monogram
Dark Monogram
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Research
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Concept Sketches
Concept Sketches
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